You may think it is too early to begin planning for the 2016 presidential race, but those of us who are serious about the next campaign actually started planning for this race back in about 1972. However, the time has come to seriously get serious. We need a catchy campaign slogan. A good slogan like "Tippecanoe and Tyler Too" or "Keep Cool and Keep Coolidge" can reap big rewards when it comes to election day. Voters may not remember anything else a politician says, but they do remember the slogan. Tippecanoe was magical for Harrison, and Keeping Cool was a hit for Coolidge. However, Alf Landon's 1938 slogan of "Let's make it a Landon-slide" turned out to be a landslide alright, but for Roosevelt, not Landon.
So here's the problem. The slogan we used in 2012 (Vote for Bart, He's Better Than the Other Guy) was obviously not well chosen. Somehow the slogan got manipulated by the opposition and posters were showing up all over the place with "A Vote for Bart is No Better than a F..." I won't even dignify the expression by completing it here. This is, after all, a family friendly web site.
Because of the issues in 2012, however, the campaign staff felt that it would be wise to test out a few slogans with you, the voters, before putting out a full-scale media blitz. So we would like your opinions on the following possible slogans.
Eisenhower's catchy slogans of "I like Ike" and "I still like Ike" won him two terms in the white house, and today, with the prevalence of social media where you can easily "Like" something, I suggested to the campaign staff that we should go with "I like Mike." Some of the staff pointed out that, first of all, my name isn't Mike, and second of all this slogan today might be perceived as an endorsement for gay rights. Still, the slogan does easily stick in the voters minds and I could be persuaded to change my name to Mike. Perhaps the slogan would still work if it was modified to "I like Mike, but only as a friend."
Another serious contender is a modification of Herbert Hoover's successful 1928 slogan, "A chicken in every pot." I thought this one was also very catchy, but would work better today if we tweaked it a bit like this: "Some Pot in every Chicken." I am convinced–and our early market surveys support me–that this slogan would appeal to a broad range of voters who are concerned with the modern food supply and the deplorable way that chickens are treated. The implication of course is that we, at the Federal level, would require that chickens be treated more humanely by adding a little marijuana to their diet. The chickens would be much happier and so would the consumers of chicken and chicken products.
Additional possibilities are:
- All the Way with PDDAAAGGBJK! A takeoff of Lyndon Johnson's successful slogan "All the Way with LBJ." I would hope it's obvious that PDDAAAGGBJK stands for Professor Doctor Dean and All Around Good Guy BJK, which is much more descriptive than Johnson's slogan.
- He's Just Nuts! A modification of Jimmy Carter's slogan, "Not Just Peanuts." Our point is that anyone who runs for president has to be crazy, so we should not try to hide that fact from the voting public.
- Naptime Again In America. Similar to Ronald Reagan's "Morning Again In America." This one would definitely appeal to senior citizens who are making up an ever increasing percentage of the voting public. And I think Reagan would approve. He believed in a good nap.
- No, We Can't! This, of course, is a modification of Pres. Obama's slogan "Yes, We Can" used in 2008. Our version of the slogan is, however, much more honest. Everyone knows that the Federal Government can't do anything, so why don't we just admit it up front.